Homelessness Discursive - 1420 Words

Homelessness is seen as a controversial subject that statistics show is on the increase. This makes homelessness a problem in society that cannot be ignored. Firstly, let us examine some of the causes of homelessness and views about the homeless and from the homeless. Also, let us examine some initiatives that may help or solve the problem of homelessness. After extensive research, it can be seen that there are many reasons for becoming homeless such as: family problems, debt, drink and drug abuse and arguments in a family. Some people who become homeless are homeless because of debt. This happens when people do not have enough money and have to borrow loans which they cannot pay back. This can lead to homelessness. The following†¦show more content†¦The next two people have posted on this site how they feel. Here, Vicky explains how she feels when people pass her: â€Å"The worst thing for me was people looking at me in disgust. I had no control over my appearance†¦ When I begged for spare change I could see the disgust in peoples‘ eyes.† Vicky must feel horrible when people look at her in disgust and she might be worried that if she asks for help they might just turn her away. Her personal problem which has arisen from being homeless is one of low self esteem. Darren comments: â€Å"I have been back home now for almost a year. My parents and me, we patched things up. It got so bad on the streets that I phoned home one night†¦ It was that best decision I made†¦ It is all horrible, especially in winter, but the worst thing is forgetting who you are and losing your identity. We go by street names and you start to think of yourself as a bit of the street rather than an individual person.† Darren is lucky that he reconciled with his parents but others are not so lucky. This story shows that low self esteem can also lead to a lack of identity and eventually many homeless people feel that they are so unimportant that they disappear altogether. Vicky and Darren demonstrate that the homeless are individuals with individual worries and concerns. Studies have shown that homelessness is veryShow MoreRelatedCase Study : Ending A Never Ending Story1685 Words   |  7 PagesCampaign name: Ending a never-ending story. (Queensland) Executive Summary Situation Analysis and research Homelessness becomes a noteworthy matter in Australia in our time. Target publics People who suffering from homelessness and domestic/ family violence. Objectives (S.M.A.R.T): providing volunteer activities (April,2017), creating website ( early 2017) selling clothe at charity event ( every 3 weeks in 2017), recording documentary movie ( early 2017 ) Strategy: using both emotion and characterRead MoreSocial Norms And Its Effects On Society Essay1556 Words   |  7 Pagesarticle on LGBTQ parenting, The Gender Buffet, she defines heteronormativity incredibly well, saying â€Å"scholars have defined heteronormativity as a set of overlapping processes that occur on various levels—including legal, cultural, institutional, discursive, and interpersonal/interactional—that produce and reproduce heterosexuality, and its assumption of two, distinct, complementary genders, as normal, natural, and ideal† (Averett 191). In asserting that children should appear and behave â€Å"normally†Read MoreHow Social Movements Important For A Democracy Like New Zealand? Essay1601 Words   |  7 PagesStudents’ housing arrangements are often characterised by instability: moving from the family home, then flatting and renting many different properties. For students with less privileged backgrounds, this instability ofte n culminates in unconventional homelessness: sleeping in cars, ‘couch-hopping’, or living with friends or relatives for short amounts of time. This situation creates an administrative nightmare for enrolment details and greatly increases the burden of voting. Furthermore, when a person hasRead MoreThe Crisis Of Homelessness Has Been Experienced The World Over And Australia3285 Words   |  14 Pagescrisis of homelessness has been experienced the world over and Australia is no different in this regard. With the real estate boom of the 90s and early 2000s, previously affordable areas saw a steep increase in newly constructed housing that led to the gentrification of such suburbs (Lucas, 2014) and caused a rise in the price of housing in the area. The Commonwealth and State governments have identified the lack affordable housing as a pressing issue and one of the causes of homelessness. This inRead MoreExploring How Americans Negotiate Between Blackness And Whiteness 2 342 Words   |  10 Pagessensation of those colours perceived by the human eyes as being white, blackness is the object of economic disadvantage, restricted opportunities, and community disorganization, consolidating the framework of black culture as black rootlessness, homelessness and namelessness. As generic terms, both are marked by social construction to legitimize the color line, hence blowing the cosmic proportion of the American ideals of ‘life, liberty and the pursuit of happiness’ and celebrating instead the idiomRead MoreHistory of Transgender9448 Words   |  38 Pageslike Feinberg wants to be read as a he/she, one who is neither seen as a man or a woman, one who will inadvertently be discriminated against in gay, straight, and transsexual community. One of the most painful themes in her book is her feeling of homelessness. When Jess jumps out of the two gender boxes of male and female, it is not a political act to be laid off at any opportune moment. J ess really is transgender (even before the first coining of the term), and it leaves her mourning the loss of anRead MoreLiterature Review on Consumer Behaviour16053 Words   |  65 Pagesall consumer behaviour and/or marketing activity is necessarily beneficial to individuals or society. As a result, current consumer research is likely to include attention to the â€Å"dark side† of consumer behaviour, such as addiction, prostitution, homelessness, shoplifting, or environmental waste (O’Guinn and Faber 1989; Barron 1989). This activity builds upon the earlier work of researchers who have studied consumer issues related to public policy, ethics, and consumerism. There is a growing movement

Fidel Castro, the Cuban people’s Leader Essay - 2195 Words

Fidel Castro, the Cuban people’s Leader Fidel Castro and the United States of America have a very tense relationship. The current president of Cuba has helped the less fortunate people of Cuba in many ways, but in doing created conflict between the wealthier Cubans who in turn have chosen to seek homes on US soil in Florida. Castro is a very powerful leader who speaks for the people, in general, of Cuba. Since the 1960’s when Castro took power US relations with Cuba have decreased and instead of indifference to each other, hostility has arisen main from the US towards Cuba. Fidel Alexander I Castrate Ruz was born August 13, 1926 in Birà ¡n. He attended Catholic schools before attending the University of Havana graduating with†¦show more content†¦Economic antagonism from the United States caused Castro to nationalize all American property. The U.S. has tried various schemes to assassinate Fidel Castro and continues to economically isolate Cuba. The CIA tried to invade Cuba at the Bay of Pigs to remove him from power but the Cubans fought off the US. After the Bay of Pigs, Cuba because closely aligned with the Soviet Union. The Soviets provide Cuba with large amounts of sugar and supplies. They also assisted in supplying Cuba with economic and military aid. The money from the Soviet Union allowed Castro to create many of his social programs such as his war on illiteracy and free universal health care. Unfortunetly the alliance between Cuba and the USSR created even more friction between Cuba and the US. Castro has also successfully assisted foreign revolutions in Angola and Ethiopia. He was elected the head of Nonaligned Nations Movement and has remained a strong critic of US imperialism (Team 1). The destruction of the Soviet Union has left Cuba in a poor economic state and lost Castro his recognition as an international figure. Since the Cuban Missile Crisis, Castro has remained in power, outlasting seven American presidents. His guidance of the Cuban people has sought to improve education, housing, and health for all Cubans despite the struggles from a troubled economy. During Castro’s trial he represented himself becauseShow MoreRelatedEssay on Life of Fidel Castro834 Words   |  4 PagesThe Life of Fidel Castro Fidel Castro, is the well-known dictatorial leader of Cuba for nearly five decades. His leadership has been the focus of international controversy. How is it that a man of this privileged upbringing, became the leader of a socialist revolution in Cuba, brought the world to the brink of destruction, and ultimately became one of the most famous political leaders in the history of Latin America. He was born on a farm in Birà ¡n, Cuba near mayaà ± on August 13, 1926. He receivedRead MoreA Brief Biography of Fidel Castro1316 Words   |  5 PagesHis full name is Fidel Alejandro Castro Ruz and he was born on August 13, 1926 in a Birà  n, Cuba. Castro’s parents are Angel Castro(father) and Lina Ruz(mother). His father was a wealth landowner while his mother was a cook and maid to Angel. Castro was the third of six children in his family. His parents sent Fidel to a Jesuit boarding school where he was disciplined and showed the true potential of his intellect. While in boarding s chool, he also showed a much bigger interest in sports rather thanRead MoreThe Cuban Revolution and Fidel Castros Impact1538 Words   |  7 PagesThe Cuban revolution brought a lot of unrest to the people of Cuba. It was a time in Cuba where many people in Cuba didn’t have enough money for anything including money for food and shelter. Before the 1950’s, the troubles in Cuba life wasn’t all that bad. People would work in the sugar fields and would receive a hefty amount of cash during the sugar harvest season. Things started to change though as work came to an end and the people would have to take low paying jobs. Soon enough, peopleRead MoreSino-Cuban Fallouts and Make-Ups1568 Words   |  7 Pagesties to the Cuban communist party, the People’s Socialist Party (PSP), date back to 1949, which is before Fidel Castro came to power. Sino-Cuban relations between 1959 and 1989 can be described as inconsistent at best, with a number of changes in attitud e on the part of Castro towards Chinese leaders. It is considered one of the great ironies of history that although Castro publicly condemned Mao â€Å"with a viciousness rarely encountered in modern international relations,† the Cuban leader was more likeRead MoreCommunism in Cuba: Positive or Negative for Its Citizens?2573 Words   |  11 PagesCuba and communism you think of Fidel Castro, but communism in Cuba didn’t start with Fidel Castro. There have been traces of communist groups in Cuba since the early 1920’s. Anibal Escalante, Blas Roca, Fabio Grobart and Julio Mella all co founded the â€Å"internationalized† Communist Party of Cuba. The group supported Fulgencio Batista who was a Cuban military officer and a former president. They later renamed â€Å"internationalized† Communist Party of Cuba to the People’s Socialist Party. They changed theRead MoreThe Main Causes Of The Cuban Revolution1643 Words   |  7 PagesFabienne Dumerv il ISP The Cuban revolution In history every nation in the world has experienced a revolution. A revolution can be simply defined as a change to overthrow a government or a system. When a country decided to do a revolution, the idea is to modify the government for better changes . There are many different type of revolutionaries, some of them are intellectually, yet others may respond physically through destruction. Some may be peaceful, some short lasting, and some pointless. ARead MoreBiography of Fidel Castro1982 Words   |  8 PagesFidel Castro was born on August 13, 1926 in the Bà ­ran, Cuba. (See Figure 5) Fidel grew up in wealthier circumstances than most Cubans at the time, amid the massive and growing poverty. His father, à ngel Castro y Argiz, was originally an immigrant from Spain. During Fidel’s childhood, à ngel was a fairly prosperous sugarcane farmer on a farm that had been dominated by United States owned United Fruit Company. His mother, Lina Ruz Gonzalez, was a maid to Angels first wife, during Fidel’s infancy. ByRead MoreThe Cuban Series Of Learning1610 Words   |  7 Pages Throughout the Cuban series of learning in this semesters class, has orchestrated a vast perception of learning of a nations struggle for independence. In formulating a conclusion to interpret the views of the Cuban authors that were influenced by the Cuban revolution, their perception solely captures the struggle of the land. Unlike the El Lider’s attributes to Fidel Castro in the documentary of â€Å"The Untold Story of Fidel Castro†. The visual biography concludes a broader spectrum of formulatingRead MoreFidel Castro5049 Words   |  21 PagesFidel Castro’s Influence on the Cuban Revolution, 1953-1959 The year was 1953 and Fidel Castro was a dashing and daring reformer that was determined to make a impact in a country that was ruled by an unjust president. With the Movement strong and confident, Castro delivered these strong words to his group of men: â€Å"In a few hours you will be victorious or defeated, but regardless of the outcome – listen well, friends – this Movement will triumph. If you win tomorrow, the aspirations of Martà ­ willRead MoreCub The Most Beautiful Thing Human Eyes963 Words   |  4 Pageshit the country, and nine hundred people died. Cuba suffered against another hurricane, Hurricane Flora in 1963 were 1,000 Cubans lost their lives. In 1956, Fidel Castro Ruz launched a revolution from the Sierra Maestra mountains. The U.S. ended military help to Cuba in 1958, and on New Year s Day 1959, Batista fled into exile and Castro took over the government. During Fidel Castro’s presidency, Cuba did well in the Olympics. In 1980 Cuba won 20 medals in the Olympics in Moscow and Cuba won 17 medals

Death of the Author - 864 Words

‘Death of the Author’ Analysis Roland Barthes is a French literary philosopher born in 1915. In one of his theories ‘Death of the author’ he argues that by â€Å"giving a text an author is to impose a limit on that text†. He claims that having knowledge of the author’s background and purpose for the text restricts the readers imaginative license to build their own interpretations, and that the author and text are completely unrelated. Barthes declares, The death of the author is the birth of the reader. Instead, he calls the author a ‘scriptor’, to draw away from the thinking that the author and his/her single experience is in control over the text. In this way, he makes a point that no writing is original, and is created based on the†¦show more content†¦Barthes statement would be invalid for autobiographical writing, where the authors are one with the text, as they are writing about themselves. In poetry, the author is a significant part of the poem as most poetry is a reflection of the poets experiences through the use of metaphors and other poetic devices. To ignore this is to diffuse a poem of its deeper meaning and connections. We can use Full Moon and Little Frieda by Ted Hughes to argue against Barthes theory. Hughes wrote this poem about his daughter Frieda’s fascination with nature. The poem frames a specific scene somewhere in the country: A cool small evening shrunk to a dog bark and the clank of a bucket – †¨ And you listening. †¨ A spiders web, tense for the dews touch. †¨A pail lifted, still and brimming – mirror †¨To tempt a first star to a tremor. †¨Ã¢â‚¬ ¨ Cows are going home in the lane there, looping the hedges with their warm wreaths of breath - †¨ A dark river of blood, many boulders, †¨Balancing unspilled milk. †¨ Moon! you cry suddenly, Moon! Moon! †¨Ã¢â‚¬ ¨ The moon has stepped back like an artist gazing amazed at a work That points at him amazed. The poem is fairly vague in terms of setting, and without knowledge of the author one would not know that Ted Hughes, his wife and two children (one named Frieda) moved to a cottage in Devon. It was there when he wrote Full Moon and Little Frieda after his wife Sylvia Plath committedShow MoreRelatedThe Death Of The Author1194 Words   |  5 PagesIn the French theorist’s Roland Barthes’s essay, â€Å"The Death of the Author,† he explores that reading is done through a lens of the authors life. According the Dictionary.com, to read is to â€Å"comprehend the meaning of (written or printed matter) by mentally interpreting the characters or symbols of which it is composed.† Barthes argues that the reader spends to much time allowing the author’s identity to get in the way of comprehending the meaning of the ‘written or printed matter.’ He then goes onRead MoreDeath and the Author1733 Words   |  7 PagesWe all struggle with our own immortality, many authors use death to declare their thoughts and beliefs on what it feels like, and what happens during the process of death. Stories such as Dorothy Richardson’s â€Å"Death† and Katherine Anne Porter’s â€Å"The Jilting of Granny Weatherall†, use a stream of conscious narration to get across to the reader that death is different and one in the same for everyone. Richardson and Porter use the stream of consciousness to add depth to their characters, and to tellRead MoreEssay on Critique Of death Of The Author775 Words   |  4 Pagesquot;Death of the Authorquot; nbsp;nbsp;nbsp;nbsp;nbsp;The title to the story quot;The Death of an Author,quot; by Roland Barthes, suggests this story may be a fictional novel about the story of an authors death. Perhaps one might pick it up, and skim the foreword in hopes that beneath the cover of this book there would be a mystery, a story of detectives, eye- witnesses, clues, and a puzzle for the reader to solve. Before I read this story, the title quot;The Death of an Authorquot;Read MoreThe Author of the Black Death: John Aberth Essay828 Words   |  4 PagesAuthor, John Aberth was born on July 6, 1963. He currently lives in Roxbury, Vermont and serves as an associate academic dean at Castleton State College. There he teaches several history class. He has also taught at many other colleges in Vermont, including the University of Vermont. In 1992, John Aberth received his Ph.D. from the University of Cambridge in Medieval Studies after he received his masters from the University of Leeds. He is the author of five books, whose main focus is the effectsRead MoreEssay on An Analysis of Roland Barthes’ Death of the Author2707 Words   |  11 PagesAn Analysis of Roland Barthes’ Death of the Author â€Å"The birth of the reader must be at the cost of the death of the Author.† – Roland Barthes Must the Author be dead to make way for the birth of the reader? In Roland Barthes’ essay â€Å"The Death of the Author,† Barthes asserts that the Author is dead because the latter is no longer a part of the deep structure in a particular text. To him, the Author does not create meaning in the text: one cannot explain a text by knowing aboutRead MoreFacing Death in Tuesdays with Morrie, the author, Mitch Albom814 Words   |  3 Pagessociety as a civilization we are constantly being reminded of death. In Tuesdays with Morrie, the author, Mitch Albom, conveys the story of his professor, Morrie Schwartz, whom is dealing with a life threatening disease. In his life Mitch is so caught up materialistic possessions that he begins to lose focus on the true meaning in life. After this realization Mitch comes in contact with Morrie and writes down on a piece of paper a list, â€Å"death, fear, aging, greed, marriage, family, society, forgivenessRead MoreAuthor Mill er’s Death Of A Salesman: A Family’s Misguided Attempt At The American Dream 707 Words   |  3 Pages Death of a salesman is a two-act play set in the late 1940s. The death of a salesman is a tragic story of one family’s failed attempt to live the American dream. Majority of the action in the play takes place in the Loman’s home and yard. The Loman family consists of Wily, Linda and their two sons Biff and Happy. Overall I consider Death of A Salesman a fascinating Play. To begin with I found my self-having difficulty reading the play. I immediately began writing off the play as another story ofRead Moreâ€Å"Because I could not stop for Death† and â€Å"Annabel Lee†: Similarities, Differences, and Their Authors1494 Words   |  6 Pageswords and sentences. This is the case, for example, of Edgar Allan Poe’s poem â€Å"Annabel Lee† and Emily Dickinson’s poem â€Å"Because I could not stop for Death.† Both poems focus on the same theme of death, but while Poe’s poem reflects that death is an atrocious event because of the suffering and struggle that it provokes, Dickinson’s poem reflects that death is humane and that it should not be feared as it is inevitable. The two poems have both similarities and differences, and the themes and characteristicsRead MorePersonification Of Death859 Words   |  4 Pagesof death is unknown to everyone. Death is eternal. A person cannot come back to tell the l iving about the death experience. Death is the one aspect of life that is guaranteed no matter what the circumstance. In the poem, â€Å"Because I could not stop for Death† by Emily Dickinson, she uses personification, symbols and metaphors to portray death as a person. In the poem, â€Å"Because I could not stop for Death†, Emily Dickinson personifies Death. In the first line, â€Å"Because I could not stop for Death†, theRead MoreWilliam Shakespeare s Everyman, The Summoning Of Everyman1378 Words   |  6 Pagesinterpretation. However, Death takes most of critical role (Goldhamer, 1973). Everyman is the main character but without Death, the play would lack its illuminative and illustrative nature. Nonetheless, the author depicts Death as the messenger of God, cruel judge as well as rescuer of humankind. According to the author, human kind is supposed to be answerable for the mistakes committed by Adam. Indeed, the bad deed raises the sins of Everyman Perception and treatment of Death The author of the play, notwithstanding

LeadershipTheory and Practices

Question: Discuss about theLeadershipfor Theory and Practices. Answer: Introduction: It is an assumption that leadership is the ability to lead any group of people. There are many views related to leadership like some people think that leadership is to guide its followers every time and some thinks that leadership is to motivating its members for doing best in any particular task. Leadership is a process in which a person leads and influences an individual, a group or a party to achieve a common goal or objective (Northouse, 2013). Starting with first theory leadership, Trait theory of leadership consists of the study of leaders qualities like motivation, honesty, self-confidence, knowledge of business, ability to perform any task which drives that leader to the path of success. Relating to Indra Nooyi, She has all those traits that a good leader should have to run the organization. She is a daring and unafraid lady as she always asks questions which are important for the company. Apart from this, she has a motivating slogan too: Performance with purpose (Stevenson, 2015). She has courage, competence, confidence and strong emotional intelligence. She always has a vision for growing PepsiCo. She is a strategic thinker and this made her a right leader for the PepsiCo. Second theory of leadership is behavioral theory. By the behavioral theory, it can be evaluated that what the styles leaders adopt in their leadership style to motivate their employees and how a leader behaves on any particular situation. Relating to Indra Nooyi, It can be easily observed that she has the combination of heart and mind in her leadership style. She always develops a relationship with her partners and customers and takes such decisions that would be beneficial for the society. She always has a balance when she takes any decision that it should be beneficial not only for the company but also for the staff (Fortune, 2016). According to contingency theory, this theory, there is no any proper way to lead any organization. It depends upon the situational factors and how the leader reacts upon that factor. In the case of Indra Nooyi, She is a charismatic leader. She always takes care of her employees and also motivates them time to time. She gives creative ideas according to the situations. Transformational leadership covers every department of organization like team, divisions, or whole part of organization. Transformational leader should be inspiring, daring, motivating and deep thinker. Indra Nooyi always takes initiative in every task and because of this quality; her employees are influenced by her leadership style. She is a deep thinker and always thinks about the welfare of the employees. Because of her leadership, company got good results in market. The sales of product have been increased and it gave high employee satisfaction also. Followership Followership is one of the parts of leadership. It consists of the study of the nature and effect of the followers while following any leader. It includes the behavior of the followers with their leader so it is very crucial part of the leadership. Followers can be dependent, independent, critical thinker or uncritical thinker. Followership builds leadership, it strengthens leaders and sometimes it creates leaders (Hurwitz Hurwitz, 2015). Power is a very crucial term used in the organizations to achieve the purpose and goals of the business. It consists of the opportunity to create, build the skills of any particular person in a different direction. She was ranked no. 4 on forbs magazine of 100 most powerful women in the world (Fortune, 2014).Relating to Indra Nooyi, she always takes decisions in tough time with her innovative and creative thinking and also uses the combination of heart and mind while taking decisions. If she decides something, she always tries to fulfill that. Influential leadership consists of an ability of a leader to attract and motivate the followers by his or her views, thoughts and actions so that they can achieve their goals. As a leader, Indra Nooyi has an inspiring and influencing personality. She influences her employees with some mantras which are very motivational like No limits what you can do and Aim high and put your heart into it (Thomas, 2016). She always says to the employees to be calm and accept all responsibilities. Followership is a very important part of leadership because it makes a leader. The success of any organization depends upon the followership because it tells that how followers follow their leaders (Peterson2013).Relating to Indra Nooyi, she is a lady with confidence and courage. She always says and acts on those things that she believes it is right. Her employees and followers like this quality of leadership and follow her. She builds skills in her employees so that they can be prepared for the upcoming situations. The result is that it increased the employee satisfaction and improved work conditions. Change Management Change and management both are inter-related. An effective management can create a big change in the future of any organization. Change management consists of all activates dealing with far-reaching changes, to make changes in all kinds of mid and long term management activities (Reiss, 2012). Kurt Lewins model talks about behavioral aspects of the people or employees in three different stages: Change, Refreeze and Unfreeze. Figure 1: Kurt Lewin's Model (Source: Mancala, 2013) In PepsiCo, Indra Nooyi has done major changes related to volatility, complexity and speed and this is the way of her success. With the transformations, she also has maintained the culture of the company which is unfreezing. PepsiCo is a popular company with its brand name and a good history. According to her, time is changing and consumers are moving towards healthy and nutritious and healthy food so it is our duty to empowering our customer by balancing culturally and economically (Dienel, 2014). Kotters model has 8 essential steps to bring change in the organization. In organization, a successful will occur when there will be a commitment, clear vision, good leadership, clear communication, openness. She has done major changes in strategy of PepsiCo by maintaining the culture of the company. She is a leader of effective communication and takes situation according to the situation. Figure 2: Kotter's Model (Source: Vliet, 2014) Indra Nooyi has courage to make changes and she had taken right moves and delivered right decisions for the company. She creates a sense of her decisions which creates profit for the company. Although she is CEO of the PepsiCo but she always guide to her employees when the need. She has a strategic vision because her purpose is to fundamentally changing how to make money in order to deliver performance (Ignatius, 2015). Conceptual model shows that leadership skills, behavior of the leader, strategies which are adopted, vision of the leader are the factors that can impact the performance of the organization. Indra Nooyi is a good leader. Since she become CEO, the sales of the company has increased. She has an emotional part also as she writes letters to the parents of employees and thanks them for their children. Her strategy to expand PepsiCo has given the result that PepsiCo is the second largest food and beverage company in the world. Conclusion From the above discussion, it has been analyzed that Indra Nooyi, the 5th CEO of the PepsiCo is a great leader with a good combination of mind and heart. She always takes initiative and adopts innovative strategies to grow her business. She is a self-confident lady and never afraid of asking questions which seems to be important for the business. References Dienel,E.,(2014). How PepsiCo promotes transformation. Retrieved on 12th August 2016 from https://www.greenbiz.com Fortune (2014). The most powerful women in business. Retrieved on 12th August 2016 from. https://fortune.com Fortune, (2016). Indra Nooyi Leadership. Retrieved on 12th August 2016 from https://fortune.com Hurwitz, M., Hurwitz, S.(2015) Leadership is a half story (1st), UK: UTP Publishing Ignatius,A., (2015). How Indra Nooyi turned design thinking into Strategy. Retrieved on 12th August 2016 from https://hbr.org Northouse, P.,G.,(2013).Leadership:Theory and Practices(7th), USA: Sage Publication Peterson,G.,(2013). Leadership 310: The Four Principles of 'Followership'. Retrieved on 12th August from https://www.forbes.com Reiss.M.,(2012). Change Management (1st),Noderstedt: Books on demand GmbH Stevenson, A.,(2015). Indra Nooyi: The secret to Pepsi's innovation, Retrieved on 12th August 2016 from https://www.cnbc.com Thomas,P.,M.,(2016). A learning CEO can power through tough times. Retrieved on 12th August 2016 from https://www.forbes.com