SWOT ANALYSIS Essay Example | Topics and Well Written Essays - 250 words - 1

SWOT ANALYSIS - Essay Example As matter of fact, via SWOT analysis, many process limitations are numerated, but the most useful information aren’t highlighted. Therefore, the management ought to carry extra analysis to determine the best factor to use during evaluation. Competitive advantage ca n be defined as standing a better a better chance to lure customers in non-monopolistic market structure. According to porter (2012), competitive advantage can only be gained by either cost reduction or product differentiation, but not both. Therefore, a strategic value chain analysis can easily identify stages in production either impact positively on differentiation or reduce costs. Customer satisfaction goes hand in hand with profit maximization goal. Perception that a product is of high value by customers not only reduces their bargaining power but also increases their willingness to purchase. Only satisfied customers can be retained. Therefore, success in value chain analysis depends on how well customer needs are addressed. Ovidijus Jurevicius | 25.04.2013. (2013, April 25). Value Chain Analysis | Strategic Management Insight. Retrieved  February  14, 2015, from